Founder, The Atelier
Design | Greater New York City Area, US
Todd Holcomb is an innovative brand and business strategist, digital pioneer, experience and environments designer, community organizer/volunteer, and a father of two.
With an intense interest in the intersection of technology, design and business, Todd helped found & run multiple brand- and design-related businesses. When the internet changed the business world, Todd joined the interactive agency Studio Archetype, opening its Atlanta-based office, and later joined the management team as VP, overseeing operations across all Studio disciplines. Within two years of joining, head count grew to more than a hundred & revenues to more than $20 million.
With the new economy came a demand for new business models. Todd helped combine Studio Archetype with global consulting firm Sapient in 1998, proving that strategic design can be a game-changing business tool.
Seeing an opportunity to further explore how design enables business, Todd joined SYPartners first as general manager, than as a principal in charge of the strategy practice, to grow the firm from a small agency into a multi-office global competitor using design-thinking, in and across business strategy, leadership development, organizational change, innovation, and customer experience.
In 2006, Todd left SYPartners when his second child was born with a life-threatening heart defect to focus on his family, and build his own consulting business Atelier Holcomb, specializing in strategic brand/business planning, experiences (of all kinds) and environments. This new business brings design-forward thinking to small & large entrepreneurs.
Todd’s early career includes time as an attorney working with Judge Patel (now retired) in the U.S. District Court for the Northern District of California & as a civil rights attorney with the Employment Law Center. Prior to law school, Todd worked with IBM to create, market & deploy US-developed technologies to other countries.